Thursday, 29 September 2011

Vernalis'sTheory with videos that illustrate her ideas

Carol Vernallis's main points on editing and camera work on music videos are:

  • In music videos it is often that jump cuts are used.
  • Edits in a music video, draw attention to themselves, by using wipes and special effects which are visible
  • According to Vernallis's a music video doesn't need continuity. By breaking this usual rule of continuity which draws attention to what is on screen.
  • A master shot (base track) is frequently used to give the video a structure 
  • The camera may move in time with the music 
Here are some examples that i believe illustrate some of her ideas:

T-pain ft Lil wayne - can't believe it 
T-pain ft Chris brown - Freeze 

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