Andrew Goodwin feels that traditional narratives don't apply to pop videos. Pop videos are trying to be avant garde (ahead of time) and approach from a different angle to novels and films.
The 3 reasons for the different narrative structures are:
1. Pop videos are built around songs and do not pose traditional narrative structures (normality - problem - resolution)
2. the pop video uses the singer as both narrator and character
3.the singer looks directly into the camera which is an extension of performance and trying to involve the viewer at home with the performance.
Pop videos rely on repetition, often they repeat shots in the way the song repeats the choruses or lines.
Pop songs do have a form of closure and ending. The 3 minute single that a video is based on must end and this is often reflected in the structure, it builds to a climax or to a constant repetition before fading away.
There are 3 types of relations between songs and videos:
1. Illustration : this is where the video tells the story of the lyric "Pap don't preach" (Madonna) for example. Dance is often used to express the feelings/moods in the song.
2. Amplification : occurs when the videos introduce new meanings that do not contradict with the lyrics but add layers of meaning
3. Disjuncture : this is where there is little connection between the lyric and video or where the video contradicts the lyric. Michael Jackson's man in the mirror is an example of this. The song is about self-realisation but the video is full of radical world events.
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