Research for Music Video: What is the function of a music video?

The function of a music video consists of the primary aim of promoting the artist, the music is secondary. The video will be divided into sharp, consistent fast shot transitions, most of them being shots of the artist. The music video is also a time where the artist is portrayed as a great character/entertainer, with makeup and other props, they are transformed to look good in front of the camera.

Music videos are changing, some music videos can consist of one or two shots from one take. All experimentation can usually lead to videos going viral and getting the artist more promotion.