Andrew Goodwin believes that the traditional narrative analysis (examples Todorov) are not implemented in today's pop music videos. Reasoning for this is that Music videos are approaching narrative in a different approach form that of novels and films.
Different narrative structures are as follows:
- Pop videos are built around the songs and often songs do not pose traditional narrative structures (normality, problem and resolution)
- The pop video uses the singer both as narrator and as a character
- The singer often looks directly at the camera, this is an extension of (music-hall) Performance and trying to involve the viewer at home with the performance
There are three types of relations between songs and videos: Illustration, amplification and dis-juncture;
- Illustration: This is where the video tells the story of the lyric "papa don't preach" (Madonna) for example. Dance is often to express the feelings/moods in the song.
- Amplification: Occurs when the videos introduce new meanings that do not contradict with the lyrics but add layers of meeting
- Dis-juncture: This is where there is little connection between the lyric and video or where the video contradicts the lyric. Michael Jackson's Man in The mirror is an example of this. The song is about self-realisation but the video is full of radical world events
Pop videos often repeat images in the way a song would repeat a chorus. The video would be aired on Tv whereas the song on radio this being two different ways of advertising music. Importantly Music videos do not take a form; beginning, middle and end.
Examples of videos that show Andrew Goodwins views:
Artist:Nicki Minaj
Song Title: Super base
Artist: Madonna
Song title: Papa don't preach
Artist: Michael Jackosn
Song title: Man in the mirror
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