A short summary of the main points of Vernalis's theory, including examples of videos which illustrate this.

Carol Vernallis

1.       Summarise the main points of Vernallia ideas on editing and camerawork in music videos.

• The usual rules of 'continuity' editing (editing usually found in classic broadcasting fiction) are broken in order to draw attention to what is on screen;
• Edits may be really obvious to draw attention to themselves, such as wipes and special effects added;
• Jump cuts are often used;
• A master shot (base track) is frequently used to give the video a structure;
• The camera may move in time with the music

2.       Find some examples of music videos that illustrate at least two of her main ideas.

Wretch 32

Artist: Wretch 32

Song title: Unorthodox

Mark Ronson

Artist: Mark Ronson

Song title: The bike song