"In a world ordered by sexual imbalance, pleasure in looking has been split between active/male passive/female. The determining male gaze projects its fantasy onto the female figure which is styled accordingly"
After reading about Laura Mulvey's ideas on representation I understood that she believes the world is portrayed with division between the sexuality of women and men. The industry of music videos shows women to be the way men want them to be and how they see them as,sexual objects, not as important, men are more empowered.
2 videos that illustrate my understanding :
E-40 - Candy paint
This is a good video to describe what Laura Mulvey is talking about in her quote.
In this video the women are seen as objects, in this case, cars.
The camera work emphasizes this by having the camera tilted up most of the time focusing on the women's bodies. They are barely wearing nothing and what they are wearing is tight. This all contributes to the way men see woman and how it is appealing to the male audience
Akon ft snoop dogg- I wanna love you
This video is also a good example. The women are dressed provocatively and dancing in a way to catch men's attention. Akon is talking about the way he sees the women dancing and how he's attracted to her .
There are a lot of effects and jump cuts which show a variety of different women dancing.
However there are artists and music videos that challenge this, Beyonce and Alicia Keys are a good example.
They contrast the videos of hip hop artists where the women are portrayed as objects. They believe that woman are empowered and they should be equal to men
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