Evaluation: Question 2

Q2: How effective is the combination of your main product (music video) and ancillary texts (digipack and advertisement)?

Here is a video of me addressing question two:

This image is the main image used on my digipack and advertisement. The costume/outfit makes it easy to see that it is the same person/artist as in the music video. Also the background shows an urban area, which is the same setting as most of the video.

This is the image which I used in the inside of my digipack, which looks similar to some of the scenes in the music video. 

The front of my digipack

My advertisement

I think my advertisement is eye catching and will appeal to my target audience. Also it is clear what genre of music the advert is showing just by looking at it, due to the font, colour scheme and images used. I used a greyscale effect on the images on the digipack and advertisement to make it seem darker and bleak, and look more like the music video as part of it was filmed at night, and the whole thing has a dark/grimey feel to it, which captures the feel of the track. 

The inside of my digipack

These are some screenshots from my music video showing the urban/concrete background, which creates the same feel/atmosphere as which is captured by my ancillary products.