Evaluation- Question 1

In what ways does your media product use, develop or challenge forms and conventions of real media products?

For the music video, Master B - In The Air, we used conventions that are common in contemporary music videos. We developed the idea of paranoia which is used in the original music video . We done this as the aspect of paranoia is linked with the lyrics which is about becoming famous and paranoid. The original video influenced us a lot and we changed some of its traditional ideas.Unlike the original, which shows a storyline and no artist, we gave the artist more time on the camera using close ups. We also used a motif which in our video its visible and shown multiple of times, whereas the original music video has a motif but its only seen in the beginning.

Other videos that influenced us were Professor Green Ft Maverick Sabre- Jungle, the aspect of it's visual style gave us the idea of shooting the video in estates to stick to the genre of grime.

In our music video we used forms and conventions of real media products. From the research we done in september we used Carol Vernallis observations. Throughout our music video, the camera moves in time with the music, edits are really obvious to draw attention to themselves.
We also used the forms and conventions from Andrew Goodwin's views. While performing the artist looks directly at the camera which involves the viewer at home with the performance.We also repeated shots which Andrew Goodwin says : Videos rely on repetition.