A2 Media Studies-Evaluation Question 2

Questions


2) How effective is the combination of your main product (video) ancillary texts (Digipak and advertisement) ?


What would be described as a successful Music video is one that has strong links with Ancillary products (Digipak and Advertisement)  When both have firm links they work very well to distribute a better image of an Artist as a brand to the viewers and buyers of their products. I wanted to have the links between the music video as well as the Ancillary products so I designed it in a particular way that their were visual links in the video with the Ancillary products.


Artist and costume

I wanted to make relevant links with costume within the Music video and Ancillary products. The outfit that Matsta B is found on the front cover of both the Front Panel of the Digipak And advertisement.

Digipak

Advertisement 

We can see the same hoody and hat worn on The Digipak design only difference is its zipped up.

Locations & Style

Masta B Motive

In reference with the Ancillary product front covers we see the location in which the photography of Masta B is taken. This is taken from the ending scene of Masta B's Music video. The brick wall behind is supposed to link with the conventions of an Urban feel and I believe I did this very well. I worked well with adding a motif into the the music video piece as well as the Ancillary products which has links with the Dubstep genre and is found as a poster in most scenes of our music video

The colouring I used was initial grey, black and white this is because these colours have a huge link with Graffiti designs and dark mysterious locations. I thought the locations in the music video where set around ridged tower blocks, sharp corners, dark pathways and they had to be referenced in the Ancillary work with those specific colours mentioned.

Target audience

 My target audience was for those in their teens, Grime and Hip-hop in the addition of Dub Step enthusiasts. Around the age groups of 15-25, I believe the text designs of the ancillary products and the quality of editing, urban settings, combination of music genres and visual styling of the video would definitely attract a larger target audience and make Masta B a successful up and coming Artist