With the way the music industry works today, both artists and their record labels cannot make enough profit from selling music (CDs/Mp3s) alone. This means that in order to survive they must find other ways to make a profit.
Music Videos are used as marketing devices to promote both the song featured in the video, and also the artist.
To buy one track from iTunes costs around 79p, whereas tickets to see a world famous artist live in concert can be sold for up to £50 each. This is why it is more useful to promote the artist rather than just the song they are releasing at that time.
Music videos can be seen by a worldwide audience at any time thanks to websites like Youtube. It is not unusual for a video by a major artist to gain millions of views in just a few days.
Professor Green’s latest video has over 2 million views, and was only uploaded less than 2 weeks ago.
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