Research: Andrew Goodwin's Theory

Andrew Goodwin's theory on music videos is that they cannot be categorised with traditional narrative analyses (such as in films) for a number of reasons. The fundamental reason is that most songs follow a repetitive verse-chorus structure, unlike the traditional 'beginning, middle, end' narrative structure. Another reason is that many music videos use the artist as both a narrator and character in the video.

He also said that there were different ways to describe the relationship between the song and the video, which are:

• Illustration: This is where the images in the video directly illustrate or tell the story of the lyrics of the song
• Amplification: This is when the video adds a new meaning to the song, that does not contradict the lyrics but creates a new 
• Disjuncture: This is when the video is not related to the lyrics of the song, sometimes contracting or just completely random.