Summary of class discussion around the importance and function of digipaks to the music industr

What is a digipak?

• A modern approach to CD packaging
• Allows for inclusion of  more information
• Promotes the artist
• Additional background info on Artist
• Shows the growth of the artist/History
• Exclusively getting something more
• Advertise brand
• stop piracy

Why are Digipaks still used despite Cd sales dropping?

• Attracting
• Collectors
• Combats piracy/buying Digipaks/instead of downloading

How important are the ancillary products (Digipaks, advertisements) to the artist and the industry?
Very, it distributes the artist to the audience. Use visual marketing to adverse the album of artist

Below is a list of suggestions to guide you when constructing your Digipak covers and magazine adverts


Do's

• Use a clear font
• Use appropriate sizes for: Images, font
• Use clear photos that are in focus
• Use photos that are appropriate shape for the page
• Use a layout that follows the rule of thirds for composition
• Use an appropriate type face that follows: 

1. Genre and convention

• Be careful where you place the font. follow genre conventions and be clear from a distance
• Follow the conventions of the 3 colour rule and use colour that is appropriate for:

1.  Images 
2. Font 
3. Background.

• Think carefully about how you see and integrate: 

1. Font, 
2. Text& language and image
3.  (Remember that placement of text next to an image will anchor specific meaning

• Use appropriate industry logos abd conventions, properly positioned:

1. Barcode
2. Date
3. Copyright
4. Titles
5. Artist name

Don'ts

• Stretch images, this will make them out of focus
• Use layer styles
• Use unnecessary effects. Any effects used Must suit the genre
• Place text across the artists face
• Use a font simply because you 'like it'
• Feel you need a separate photo on every panel-Be creative

What should the outside of your Digipak look like?

Track listing on the left

• Same font as an artist or album
• Production information;

1. Copy right
2. year of production

• web address;

1. Record label logo/Name
2. Distribute and producer

Name on the right:

• Artist title
• Same font for the whole Digipak
• Promotion Sticker

1. (Drawing attention to recent tour or special feature in the album)

• a spine with a title
• Very simple colour palate

Image of artists:

• consistence Visual style, font cover and colour scheme

Overall Digipak style:

• Uses 3-4
• No More that 2 different fonts;

1. Includes element of graphic designer
2. Not simply images lifted from the video
3. Must create some sort of visual link with advertisement

What should be on the inside of the Digipak?

Graphic design:

1. Visual style (font, colour, design) established on the front of the Digipak is continued on the inner panels

Acknowledgement 

(Thanks to my manager/Producer/Family)