Digipacks/Adverts DOs and DON'Ts

In class we looked at several examples of good and bad digipacks and decided on a list of DOs and DON'Ts for when we are creating our own digipacks/adverts.

DO

• Use a clear & appropriate font which follows the genre conventions
• Use appropriately sized images (so they do not have to be stretched)
• Use clear photos
• Include a barcode, record label, production/release info
• Follow the rule of thirds for composition
• Follow the 3 colour rule 
• Be careful about where font is placed

DON'T

• Stretch images to fit the template
• Add unnecessary effects
• Use layer styles
• Place text across the artist's face
• Use too many photos (less is more)
• Use lots of bright, vibrant colours

Here is an example of a very bad digipack, which does not follow any of the rules listed above, and as a result looks extremely unprofessional.